As part of the company’s work of bringing the Luxury car segment to BMW‘s worldwide Brand Stores, the arrival of the new BMW 5 Series involved creating a ‚Closed Room‘ for specially invited guests. For those VIPs who get to see the new car before its official launch, BMW’s understanding of Luxury had to be showcased in the redesign of this presentation space. And yes, you won’t see the 5 Series model in the photos because at this point it wasn’t officially launched. Based on this successful Closed Room concept, such preview facilities were additionally established in Paris and Brussels for the later BMW models.
type: event design and installation
location: Budapest
date: 2018
partner: Roxer Kommunikációs Ügynökség
task: design, production, implementation
